In customer-________________ CRM applications, an organization's sales, field service, and customer interaction center representatives interact directly with customers.
A) directing
B) facing
C) interacting
D) touching

Question

Quizplus · Accepted Answer

The phrase "customer-facing" is commonly used in CRM applications to refer to roles that involve direct communication and interaction with customers. Therefore, the most fitting choice in this context is B, "facing."

In Customer-________________ CRM Applications, an Organization's Sales, Field Service, and Customer