An organization's goal with CRM is to minimize ____________.
A) Customer churn
B) Lifetime value
C) Market capitalization
D) Shipment costs

Question

Quizplus · Accepted Answer

Customer churn refers to the rate at which customers stop doing business with a company. CRM aims to minimize this by improving customer satisfaction, loyalty, and retention. The other options are not directly related to CRM.

An Organization's Goal with CRM Is to Minimize ____________