__________ is the number of shares of a company's stock outstanding multiplied by the price per share of the stock.
A) Customer churn
B) Lifetime value
C) Market capitalization
D) Return on investment

Question

Quizplus · Accepted Answer

Market capitalization (or "market cap") is calculated by multiplying the number of shares outstanding (that is, available for purchase and owned by investors) by the price per share of the stock. This calculation provides a rough estimate of the total market value of the company. Choice A (customer churn) refers to the rate at which customers stop doing business with a company, while choice B (lifetime value) refers to the total amount of money a customer is expected to spend on a company's products or services over the course of their relationship with the company. Choice D (return on investment) refers to the profitability of an investment, calculated as the gain or loss relative to the amount invested.

__________ Is the Number of Shares of a Company's Stock