This is an arrangement under which the company contributes either a fixed amount for each sale of a product or a specified percentage of its sales of a product to the nonprofit, usually in connection with a short-term promotion.

Question

Quizplus · Accepted Answer

This description matches the definition of cause marketing, where a company contributes a portion of its sales to a nonprofit in connection with a short-term promotion. Corporate partnership and joint venture involve longer-term collaborations between two entities, while promotion-based venture is not a commonly used term in this context.

This Is an Arrangement Under Which the Company Contributes Either