ties the nonprofit's income directly to the number or amount of total sales made by the corporate partner and thus represents a true partnership in which the interests of both partners are aligned.

Question

Quizplus · Accepted Answer

Cause marketing involves a partnership between a nonprofit organization and a for-profit company where the company donates a portion of its profits or sales to the nonprofit organization. This ties the nonprofit's income directly to the number or amount of total sales made by the corporate partner, creating a true partnership where both parties benefit.

Ties the Nonprofit's Income Directly to the Number or Amount