The nonprofit's principal contribution to the partnership is its name, recognition, and reputation, for which the corporation is willing to pay in order to enhance its own visibility, image, and sales. Such relationships are largely an exchange of:

Question

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The nonprofit's contribution to the partnership is intangible in nature, namely its name, recognition, and reputation. The corporation is willing to pay for these intangible assets in order to enhance its own visibility, image, and sales. Therefore, the partnership is largely an exchange of intangibles.

The Nonprofit's Principal Contribution to the Partnership Is Its Name