The board of a nonprofit organization is studying data retrieved from a feasibility study to determine if there is a marketplace demand for a new service. The board is looking at which part of the organization's business plan?

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The board is looking at market analysis, which is a component of a business plan that involves researching and evaluating the demand for a particular product or service in the marketplace. Sensitivity analysis involves examining how changes in certain variables (such as pricing or costs) would affect the organization's financial performance, while proforma statements are financial projections that show how the organization expects to perform in the future based on assumptions and estimates. Sponsorship refers to financial support from external sources, which may be part of a nonprofit's fundraising strategy but is not directly related to determining market demand.

The Board of a Nonprofit Organization Is Studying Data Retrieved