Competitive positioning and customer positioning are _______________.
A) exactly the same thing
B) different, and unrelated concepts
C) are different but related concepts
D) are different things to different people

Question

Quizplus · Accepted Answer

Competitive positioning refers to how a company positions itself against its competitors in the market, while customer positioning refers to how a company positions itself in the minds of its customers or target audience. These concepts are related as a company's competitive positioning should align with how it wants to be perceived by its customers or target audience.

Competitive Positioning and Customer Positioning Are _______________