A traditional perceptual map for competitive positioning generally has which of the following two objectively measured dimensions?
A) Service and satisfaction
B) Performance and price
C) Brand attitudes and price
D) Price and service

Question

Quizplus · Accepted Answer

A traditional perceptual map for competitive positioning generally has two objectively measured dimensions, such as performance and price. Options A, C, and D either do not have objectively measured dimensions or are not commonly used in traditional perceptual maps.

A Traditional Perceptual Map for Competitive Positioning Generally Has Which