What is competitive intelligence?
A) Lawfully and ethically collecting data on competitors
B) Using industrial espionage
C) Ethnography
D) How your competitors view your company

Question

Quizplus · Accepted Answer

Competitive intelligence is the process of collecting and analyzing information about competitors in a lawful and ethical manner. It helps businesses make strategic decisions and stay ahead of the competition without resorting to unethical practices such as industrial espionage. Ethnography involves studying people's behavior and culture and is not necessarily specific to competitors. How competitors view your company is a separate aspect of competitive analysis.

What Is Competitive Intelligence