What is Eveready's success in dislodging Duracell and taking over its space as the leader in the long-lasting battery market segment an example of?
A) Price competition
B) Repositioning the competition
C) Competitive positioning
D) None of the above

Question

Quizplus · Accepted Answer

Eveready's success in taking over Duracell's space as the leader in the long-lasting battery market was achieved by repositioning the competition. They introduced a new line of batteries called "Energizer" which emphasized longevity and positioned itself as a more reliable and durable choice compared to Duracell. This effectively dislodged Duracell from its market position and established Eveready as the leader in the long-lasting battery segment.

What Is Eveready's Success in Dislodging Duracell and Taking Over