What are two critical types of positioning that an entrepreneur must assess before entering a market?
A) Price positioning and service positioning
B) Competitive positioning and customer positioning
C) Perceptual positioning and functional positioning
D) Metrics positioning and features positioning

Question

Quizplus · Accepted Answer

Competitive positioning and customer positioning are critical types of positioning that an entrepreneur must assess before entering a market. Competitive positioning involves analyzing the competition in the market and determining how the new product or service will compete with them. Customer positioning involves understanding the target audience and their needs and preferences to determine how the product or service can best meet those needs and stand out in the market. Price, service, perceptual, functional, metrics, and features positioning may all be important considerations in assessing competitive and customer positioning, but they are not the critical types of positioning on their own.

What Are Two Critical Types of Positioning That an Entrepreneur