The marketing concept includes a goal orientation to remind managers that:
A) achieving long-term organizational goals is as important as satisfying customers
B) customers must be satisfied no matter what the organizational costs
C) the only reason for any business to exist is to make a profit
D) the objective is to find a target market that differs from that of the competition
E) functional integration of all departments is useful but not essential

Question

Quizplus · Accepted Answer

The marketing concept is centered around satisfying customer needs and wants but also recognizes the importance of achieving long-term organizational goals. Therefore, choice A is the best answer. Choices B, C, D, and E do not accurately reflect the marketing concept.

The Marketing Concept Includes a Goal Orientation to Remind Managers