Jacques Torres Chocolate is a factory and retail store in Brooklyn.Its owner is willing to try to produce new products when his customers suggest them-such as chili-pepper laced chocolate candy.His only condition is that when he adds new products,his customers have the final say on whether the product is of any value.According to Torres,"If something doesn't move,that's the last time you see it." By focusing on customers' wants,the chocolate company exhibits a _____ orientation.
A) exchange
B) product
C) production
D) sales
E) market

Question

Quizplus · Accepted Answer

The company's focus on producing new products based on customer suggestions and their willingness to allow customers to determine the value of a product indicates a market orientation, where the company is focused on meeting the wants and needs of their customers.

Jacques Torres Chocolate Is a Factory and Retail Store in Brooklyn.Its