Kinko's copy shops use the equivalent of 10.5 square miles of forest to produce all of the paper needed by the corporation annually.While the company is committed to making a profit,it is also committed to preserving the environment.In 1997,Kinko's wrote an environmental vision in which it committed the company to conserving natural resources.With this 1997 environmental vision,Kinko's adopted a _____ orientation.
A) societal marketing
B) sales
C) reciprocal exchange
D) production
E) product

Question

Quizplus · Accepted Answer

Societal marketing orientation considers the long-term welfare of society as a whole, including both the company's profits and its impact on society and the environment. Kinko's adoption of an environmental vision in 1997 demonstrates its commitment to preserving natural resources and therefore, aligns with the principles of societal marketing orientation.

Kinko's Copy Shops Use the Equivalent of 10