Which of the following statements about the societal orientation is true?
A) Companies that protect the environment by using all-natural materials in their products are showing a societal marketing orientation.
B) Marketers cannot deliver all benefits sought by customers because these benefits may not be in the long-term best interests of the customers.
C) The societal marketing concept is an important refinement of the market concept.
D) Organizations have both a social and economic justification for their existence.
E) All of these statements about the societal orientation are true.

Question

Quizplus · Accepted Answer

A) This statement is true as using all-natural materials shows a concern for the environment and society.
B) This statement is partially true, as there may be some benefits that a company cannot deliver due to ethical or moral concerns, but they should still strive to meet the long-term interests of their customers.
C) This statement is true as the societal marketing concept recognizes the importance of considering the long-term impact of marketing on society and the environment.
D) This statement is true as organizations must balance their economic goals with their social responsibilities to maintain a positive image and reputation in society.
Therefore, all of the statements are true about the societal orientation.

Which of the Following Statements About the Societal Orientation Is