A company that has a market orientation and adheres to the marketing concept does NOT:
A) integrate all the activities of the firm to satisfy customer wants
B) focus on consumer needs and wants
C) differentiate a firm's products from its competitor's products
D) fuel sales growth through the application of aggressive sales techniques
E) concentrate on long-term goal achievement (such as profits and growth)for the firm

Question

Quizplus · Accepted Answer

A company that has a market orientation and adheres to the marketing concept would focus on understanding and satisfying customer needs and wants, integrating all activities of the firm to deliver value to the customer, differentiating its products to create a competitive advantage, and concentrating on achieving long-term goals such as profits and growth. Using aggressive sales techniques is not aligned with this approach and would not be considered part of a market orientation.

A Company That Has a Market Orientation and Adheres to the Marketing