Which of the following pieces of information is used in the development of the marketing program,the third step of the planning phase of the strategic marketing process?
A)marketing return on investment
B)market-product grids with target segments and product groupings
C)trends for industry and competitors
D)marketing mix actions
E)market potential studies

Question

Quizplus · Accepted Answer

Marketing mix actions, also known as the 4 Ps (product, price, place, promotion), are key components of the marketing program development. They are used to create a comprehensive plan for effectively reaching the target market and achieving marketing goals. The other options may be used in other stages of the strategic marketing process, but are not directly related to the development of the marketing program.

Which of the Following Pieces of Information Is Used in the Development