The way that person navigates through an online marketer's website is called
A)surf-shopping behavior.
B)cross-channel shopping.
C)the clickstream.
D)1-click shopping.
E)the shopper pathway.

Question

Quizplus · Accepted Answer

The way that a person navigates through an online marketer's website is called the clickstream. This term refers to the sequential path that a website visitor follows by clicking links on the site. The clickstream can provide valuable insights into the visitor's behavior and preferences.

The Way That Person Navigates Through an Online Marketer's Website