The "golden rule" of channel pricing advises channel managers to:
A) Ensure channel members receive the highest margins the manufacturer can afford.
B) Give explicit consideration to the effect of pricing decisions on channel member behavior.
C) Control resale pricing at all levels in the channel.
D) Ignore competitors
E) Ensure that costs exceed price.
Correct Answer:
Verified
Q2: Which of the following is not a
Q3: Which of the following is not a
Q4: If a wholesaler can buy an item
Q5: Which of the following is most likely
Q6: If a product has a list price
Q7: Ideally,the channel manager should set the margins
Q8: The concept of "buying distribution" refers to:
A)
Q9: An item cost a manufacturer $4 to
Q10: Pricing in the marketing channel can be
Q11: The "price" paid to gain channel member
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