Question 1

If your primary motive were to raise prices on imports, would you use tariffs or quotas? Why?

Accepted Answer

The answer of If your primary motive were to raise...

Question 2

Briefly describe the General Agreement on Tariffs and Trade (GATT).

Accepted Answer

The answer of Briefly describe the General Agreement on Tariffs...

Question 3

What are the market entry strategy options available to a company seeking to enter the global marketplace? How do they relate to each other in terms of profit potential, risk, financial
commitment required, and marketing control?

Accepted Answer

The answer of What are the market entry strategy options...

Question 4

Which factors should a company consider in order to do a thorough cross-cultural analysis?

Accepted Answer

The answer of Which factors should a company consider in...

Question 5

Three types of companies populate and compete in the global marketplace. Identify, and succinctly, describe each type.

Accepted Answer

The answer of Three types of companies populate and compete...

Question 6

Global marketing has and continues to be affected by a growing borderless economic world. List the four trends in the past decade that have significantly influenced the landscape of global marketing and briefly discuss each.

Accepted Answer

The answer of Global marketing has and continues to be...

Question 7

Briefly describe the World Trade Organization (WTO).

Accepted Answer

The answer of Briefly describe the World Trade Organization (WTO)....

Question 8

Briefly describe the concept of economic espionage. Give an example.

Accepted Answer

The answer of Briefly describe the concept of economic espionage....

Question 9

"A signal that the world's trading nations are committed to open markets-and will resist protectionism-would inject confidence and energy into our markets," says U.S. Trade
Representative Robert B. Zoellick. Discuss this statement.

Accepted Answer

The answer of "A signal that the world's trading nations...

Question 10

Briefly describe the North American Free Trade Agreement (NAFTA).

Accepted Answer

The answer of Briefly describe the North American Free Trade...

Question 11

Briefly describe what is meant by economic infrastructure and give an example of how each element of it may affect marketing plans.

Accepted Answer

The answer of Briefly describe what is meant by economic...

Question 12

What does the phrase economic infrastructure mean?

Accepted Answer

The answer of What does the phrase economic infrastructure mean?...

Question 13

List and briefly describe the five strategies global companies have for matching products and their promotion efforts to global markets.

Accepted Answer

The answer of List and briefly describe the five strategies...

Question 14

Canada targets countries engaged in economic espionage against it. Do you agree or disagree with this practice?

Accepted Answer

The answer of Canada targets countries engaged in economic espionage...

Question 15

List the channels of distribution in global marketing.

Accepted Answer

The answer of List the channels of distribution in global...

Question 16

Briefly describe the European Union (EU).

Accepted Answer

The answer of Briefly describe the European Union (EU)....

Question 17

What is the difference between cultural ethnocentricity and consumer ethnocentrism?

Accepted Answer

The answer of What is the difference between cultural ethnocentricity...

Quiz 7: Reaching Global Markets