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Marketing Study Set 17
Quiz 7: Reaching Global Markets
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Question 41
Multiple Choice
The European Union (EU) bans the importation of hormone-fed U.S. beef and bioengineered corn and soybeans on safety grounds although Americans eat this food every day. This ban encourages consumers in the EU to buy domestic beef and products made from domestically produced corn and soybeans. This ban is an example of:
Question 42
Multiple Choice
Those in favour of protectionism would never say that protectionism:
Question 43
Multiple Choice
Nine out of every 10 diamonds sold in the world pass through India, making diamonds that country's largest export at $6.6 billion a year. One of the reasons for its success is the nation's 2,500 trading firms, its banks, airlines, customers' offices, and courier services that make sure the diamonds are safely delivered. Most of these are members of the diamond trading bourse in Bombay. According to Michael Porter's theory about national competitive advantage, India's success in the diamond industry is due in part to its:
Question 44
Multiple Choice
Huge international opportunities await Canadian businesses in emerging markets. The reason for this is that emerging markets are facing________challenges.
Question 45
Multiple Choice
In April 2001, the Japanese government, under pressure from its farm lobby, slapped government taxes on mushrooms, leeks, and the reeds used in tatami mats that were being imported from China. Japan levied:
Question 46
Multiple Choice
Which of the following statements reflects Michael Porter's theory regarding national competitive advantage?
Question 47
Multiple Choice
Although there are many factors contributing to the success of major global marketers, a common theme seems to be that they:
Question 48
Multiple Choice
Which industry in India represents an excellent opportunity for Canadian companies seeking to export their product?
Question 49
Multiple Choice
Figure 7-2
-According to Michael Porter's diamond in Figure 7-2, quadrant "B" represents
Question 50
Multiple Choice
Which of the following is NOT an element of company strategy, structure, and rivalry?
Question 51
Multiple Choice
Figure 7-2
-According to Michael Porter's diamond in Figure 7-2, quadrant "A" represents
Question 52
Multiple Choice
Figure 7-2
-According to Michael Porter's diamond in Figure 7-2, quadrant "D" represents
Question 53
Multiple Choice
Canada's fastest growing exports are services and expertise. This is creating an opportunity for Canada to export services from a variety of resource and Manufacturing sectors.
Question 54
Multiple Choice
Figure 7-2
-According to Michael Porter's diamond in Figure 7-2, quadrant "C" represents
Question 55
Multiple Choice
When Bell, Telus, and Rogers, lobby and petition the Canada government to change the regulation rules with regards to foreign ownership of telecom companies. Bell, Telus, and Rogers are trying to create a veil of _________.