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Marketing Study Set 17
Quiz 7: Reaching Global Markets
Path 4
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Question 141
Multiple Choice
Direct exporting is:
Question 142
Multiple Choice
In Venezuela and Chile, a cell phone consumer can purchase wireless local, wireless long distance, and Internet in addition to his or her phone services. In Peru, a consumer can purchase wireless local services, but Internet access is generally not available. In Argentina, a consumer can purchase wireless local and Internet services, but not wireless long-distance service. These communication differences indicate the Differences in these countries':
Question 143
Multiple Choice
Hindustan Lever's initiative in India to provide start-up loans to women to buy stocks of products to sell to local villagers because it realized it could not sell to the rural poor in India unless it found ways to distribute its products such as soap, shampoos, and laundry detergents is an example of:
Question 144
Multiple Choice
The new Motorola-Google phone, the 'Moto-X' is produced in a factory in the USA and then shipped to consumers both in the USA and in other countries. This process is referred to as:
Question 145
Multiple Choice
The U.S. motorcycle manufacturer Harley-Davidson uses intermediaries to sell its motorcycles in numerous nations outside the U.S. Harley-Davidson uses:
Question 146
Multiple Choice
The world's currencies are of critical importance in global marketing, and any fluctuations in________ can cause issues.
Question 147
Multiple Choice
A country is directly affected by numerous factors including the government's orientation toward foreign companies and trade with other countries. This factor, known as ________can drastically affect external investment to the country.
Question 148
Multiple Choice
The PRS group maintains a website that can be used to determine:
Question 149
Multiple Choice
Indirect exporting is:
Question 150
Multiple Choice
The practice of offering small, collateral-free loans to individuals who otherwise would not have access to the capital necessary to begin small businesses or other income-generating activities is known as:
Question 151
Multiple Choice
The term economic infrastructure refers to:
Question 152
Multiple Choice
The most significant difference between direct exporting and indirect exporting is that the exporting firm operates ________in the foreign country.
Question 153
Multiple Choice
Foreign countries with very low per capita incomes may, nonetheless, be attractive markets for expensive goods. To get a more accurate picture of a country's________ purchasing power, a country's must also be considered.