At one time,Miller Beer was known as the "champagne of bottled beer." Unfortunately,Miller drinkers did not drink much beer.To increase sales,Miller was repositioned to attract the members of the middle-working class.What is this segmentation method called?
A)user status
B)usage rate
C)benefit
D)behavioral
E)psychographic

Question

Quizplus · Accepted Answer

The Answer is E

At One Time,Miller Beer Was Known as the "Champagne of Bottled