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Basic Marketing Research
Quiz 13: Relationships Between Variables
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Question 61
True/False
Cross-tabulation tables allow us to look at two variables simultaneously and are arranged in a row and column format.
Question 62
True/False
A correlation coefficient is an index number constrained to fall between the range of -1.0 and +1.0 that communicates both the strength and the direction of association between three or more variables.
Question 63
True/False
Chi-square analysis always begins with the assumption that no association exists between the two categorical variables under analysis.
Question 64
True/False
In chi-square, the null hypothesis states that there is no association. When the calculated chi-square value exceeds the critical chi-square table value, the null hypothesis is not supported.
Question 65
True/False
When it comes to determining the statistical significance of the correlation coefficient, there are rules of thumb. For example, 0.81 to 1.00 is considered to be "strong."
Question 66
True/False
To use a correlation, you must first establish that it is statistically significant from one.
Question 67
True/False
We would use cross-tabulation if we wanted to visualize the Boolean relationship between two metric-scaled variables.
Question 68
True/False
Correlation analysis has the great advantage of relating two variables that are of very different measurements.
Question 69
True/False
It is more difficult for a chi-square value with high degrees of freedom (i.e., there are more cells) to achieve "significance" than for a chi-square value with fewer degrees of freedom (i.e., there are fewer cells).