Using an existing customer as an intermediary (preparation of a letter or note)can reduce the amount of time spent on prospecting.

Question

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By using an existing customer as an intermediary, you can tap into their network and potentially gain new prospects. This reduces the amount of time and effort spent on cold outreach and prospecting. Additionally, a customer referral or recommendation can carry more weight and trust than a cold introduction.

Using an Existing Customer as an Intermediary (Preparation of a Letter