Research indicates that it takes more time to explain and sell a product to someone referred by someone else than it does to sell to a prospect secured by cold canvassing.

Question

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Research actually indicates the opposite, that it takes less time to explain and sell a product to someone referred by someone else than it does to sell to a prospect secured by cold canvassing. The trust and credibility established by the referral create a more receptive and interested audience.

Research Indicates That It Takes More Time to Explain and Sell