Which of the following represents the first step in Kotter's model of change?
A) Generate short-term wins
B) Create the guiding coalition
C) Establish a sense of urgency
D) Anchor new approaches in the culture
E) Develop a vision and strategy

Question

Quizplus · Accepted Answer

Kotter's model of change starts with establishing a sense of urgency. This means creating a compelling reason for change and communicating it effectively to stakeholders. Without a sense of urgency, people may resist change or not take it seriously.

Which of the Following Represents the First Step in Kotter's