The purpose of the five key steps in segmenting and targeting markets is to
A)identify competitors that provide similar products that satisfy a firm's customers' needs.
B)provide guidance to reposition products.
C)generate new products ideas for firms that are not growing in market share.
D)link market needs of customers to the organization's marketing program.
E)correspond directly to each of the five environmental forces.

Question

Quizplus · Accepted Answer

The purpose of segmenting and targeting markets is to link market needs of customers to the organization's marketing program. This helps firms to effectively identify and satisfy the specific needs of different customer groups in a way that aligns with their overall marketing strategy.

The Purpose of the Five Key Steps in Segmenting and Targeting