General Motors, a leading American multinational automaker, sells cars for every purpose, purse, and personality. This is an example of ________ marketing.
A) undifferentiated
B) differentiated
C) concentrated
D) niche
E) micro

Question

Quizplus · Accepted Answer

This is an example of differentiated marketing because General Motors offers a range of different cars targeting different purposes, price ranges, and personalities, indicating that it is targeting multiple segments with different marketing mixes.

General Motors, a Leading American Multinational Automaker, Sells Cars for Every