John has decided to buy a particular smartphone that his friend recommended. Which of the following sources of information has most likely influenced John's purchase decision?
A) laggards
B) commercial sources
C) public sources
D) personal sources
E) market mavens

Question

Quizplus · Accepted Answer

Personal sources, such as friends and family, are often the most influential in shaping an individual's purchase decision. In this case, John's friend's recommendation has most likely influenced his decision to buy the particular smartphone.

John Has Decided to Buy a Particular Smartphone That His