The most common form of marketing organization is the ________ organization. Under this organization, different marketing activities are headed by an operational specialist.
A) geographic
B) product management
C) functional
D) customer management
E) market

Question

Quizplus · Accepted Answer

The functional organization is the most common form of marketing organization. Under this organization, different marketing activities like advertising, sales promotion, public relations, and market research are headed by an operational specialist. This structure is efficient and allows for clear lines of responsibility and expertise in each area.

The Most Common Form of Marketing Organization Is the ________