More and more companies are shifting their brand management focus toward ________.
A) technology management
B) product management
C) customer management
D) functional management
E) geographic management

Question

Quizplus · Accepted Answer

The trend in brand management is moving towards customer management, with companies emphasizing the overall customer experience and building long-term relationships with them. This includes understanding customer needs and preferences, developing personalized marketing strategies, and utilizing customer feedback to improve products and services.

More and More Companies Are Shifting Their Brand Management Focus