Which of the following is a mistake companies often make when choosing a structure for their sales force?
A) They design the structure of the sales force according to the salespeople they currently employ.
B) They determine how many sales are necessary to achieve the company's goals.
C) They choose a structure that includes different methods to appeal to different types of buyers.
D) They factor in CLV of different segments of their customers when choosing a sales structure.
E) They put more weight on customer satisfaction than on margins.
Correct Answer:
Verified
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