The marketing manager at Norgren Windows would like to buy software that allows her to track the return on the ads she places in trade publications.She asks her assistant to contact software suppliers and get demonstrations of their software along with pricing and purchase options.Once her assistant has obtained and summarized the information,the marketing manager emails the info to the head of IT to see if he has any opinions about which software she should buy.After receiving feedback from the head of IT,the marketing manager makes her decision about which software to buy,and asks her boss,the VP of sales and marketing,to sign off on the decision. Which of the following roles does the head of IT play in this sales process?
A) decision maker
B) gatekeeper
C) controller
D) influencer
E) user
Correct Answer:
Verified
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