Sales potential refers to the portion of:
A)the sales forecast dealing with a particular product category
B)the sales forecast that can be determined from external data
C)a company's customer base that will buy a new product
D)the total market potential dealing with one industry
E)the total market potential that an individual company can achieve

Question

Quizplus · Accepted Answer

Sales potential is the maximum share of the market that an individual company can expect to capture for a specific product.

Sales Potential Refers to the Portion Of