The playing-hard-to-get technique is based on the ________ principle of compliance.

Question

Quizplus · Accepted Answer

The playing-hard-to-get technique relies on the principle of scarcity, which suggests that people tend to desire things that are rare or difficult to obtain. By appearing less available, the target of the technique becomes more desirable and valuable in the eyes of the pursuer. This principle is often used in marketing and sales as well, where limited time or availability of a product can drive up demand.

The Playing-Hard-To-Get Technique Is Based on the ________ Principle of Compliance