Raoul wanted a new cellphone. One of the companies was offering free cellphones with a purchase of a two-year contract. Along with the offer came free text messaging for a month. Raoul purchased the contract. After the month he liked the text package so much he kept it at a rather hefty price. This is an example of

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This is an example of the foot-in-the-door technique because the initial offer of a free cellphone with a two-year contract led to Raoul purchasing the contract and then keeping the text messaging package at a higher price. The initial offer served as a small request that led to a larger commitment from Raoul.

Raoul Wanted a New Cellphone