The finding that we're more positively predisposed toward people, places, or things that resemble us is called

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The implicit egotism effect is the finding that people tend to have more positive feelings toward things that resemble themselves, such as their own name, birthday, or hometown. Groupthink refers to the tendency of group members to reach consensus at the expense of critical thinking. The recognition heuristic is a mental shortcut where we judge something's importance or quality based on its familiarity. Self-justification is the cognitive process of rationalizing our beliefs and actions to maintain a positive self-image.

The Finding That We're More Positively Predisposed Toward People, Places