Question 1

A message presenting only one side of an issue will be more effective than a two-sided communication if

Accepted Answer

DA one-sided message tends to be more effective when the audience already agrees with the position being advocated and is unlikely to be exposed to the opposing viewpoint (C). It is also more effective when the audience is knowledgeable about the topic and aware of the counterarguments, as it reinforces their existing beliefs without introducing confusion or doubt (D).

Question 2

Which of the following is true?

Accepted Answer

The effect of discrepancy depends on communicator credibility. While extremely discrepant messages can be effective in some situations, it ultimately depends on the credibility of the communicator delivering the message. If the communicator is perceived as trustworthy, the discrepancy may be more easily accepted and lead to attitude change. However, if the communicator is perceived as untrustworthy, the discrepancy may be rejected and lead to a backlash effect. Therefore, it is important to consider the credibility of the communicator when determining the level of discrepancy in a message.

Question 3

In the primacy effect, information presented _________ usually has the ________ influence.

Accepted Answer

The primacy effect refers to the tendency to remember information that is presented first in a list of items. This is because these items have the most time and attention allocated to them before any other items are presented. Therefore, information presented first has the most influence on our memory and decision-making.

Question 4

If your audience includes those with or those who will be exposed to opposing views, you should _______________ to be persuasive.

Accepted Answer

Offering a two-sided appeal allows you to acknowledge and address opposing views, making your argument more persuasive to those who hold those views. Ignoring or dismissing opposing views may cause your audience to become defensive and less receptive to your argument.

Question 5

Which of the following statements best summarizes the effect of a highly discrepant message on an audience that disagrees with it?

Accepted Answer

The answer of Which of the following statements best summarizes...

Question 6

In an election campaign debate, Joanne makes her statement to the audience during the first week of campaigning. Her opponent Deborah presents her campaign the next week. The election is the next day following Deborah's statement. If both messages were persuasive and the debate was the deciding factor, the election results should show the influence of

Accepted Answer

The recency effect suggests that the most recently presented information is most likely to be remembered and thus have a greater influence on decision-making. Since Deborah presents her campaign right before the election, her message would likely have a stronger impact due to its recency.

Question 7

Aronson, Turner, and Carlsmith found that only a _____________ source elicited considerable opinion change when advocating a position greatly discrepant from the recipient's.

Accepted Answer

Aronson, Turner, and Carlsmith's study found that a credible source, who is knowledgeable and trustworthy, can effectively persuade someone to change their opinion, especially when advocating for a position that is significantly different from the recipient's current beliefs. This is because a credible source can provide compelling evidence and arguments that the recipient is more likely to accept and consider, compared to a less credible source.

Question 8

Communicators with little credibility are most effective in changing the opinions of other people when they advocate positions that

Accepted Answer

Communicators with little credibility are most effective in changing opinions when they advocate positions that differ only moderately from those of the audience. This is because extreme positions might be dismissed outright due to the communicator's low credibility, whereas moderate differences can be more persuasive and seem more reasonable, leading to greater openness to change.

Question 9

If you are a credible authority and your audience isn't much concerned with your issue, chances are that you

Accepted Answer

Being a credible authority gives you more credibility and makes your arguments more convincing, even if your audience is initially not very interested in the issue. This means that there is a possibility of persuading them to see your point of view, given that you have established yourself as a trustworthy source of information.

Question 10

In experiments where people succeed on a guessing task half the time and fail half the time, people perceive those whose successes come early as

Accepted Answer

This is the result of the "halo effect," where initial successes lead to the perception of overall ability.

Question 11

In an election campaign debate, Kelly makes her statement to the audience first and is immediately followed by her opponent, Stuart. The election is not held until two weeks later. If both messages were persuasive and the debate was the deciding factor, the election results should show the influence of

Accepted Answer

The primacy effect suggests that people are more likely to remember the first message they hear or see. In this case, Kelly's message was presented first, which could have a greater impact on the voters' decision-making process. However, it is important to note that other factors beyond the debate may also influence the election results.

Question 12

What is the most convincing thing Sue can say if she wants the children she is babysitting to stay away from strange dogs while they are playing outside?

Accepted Answer

The answer of What is the most convincing thing Sue...

Question 13

People who disagree with conclusions drawn by a newscaster rate the newscaster as being more

Accepted Answer

The answer of People who disagree with conclusions drawn by...

Question 14

Persuasion research has revealed a number of

Accepted Answer

The answer of Persuasion research has revealed a number of
...

Question 15

A highly discrepant message is least likely to be persuasive if the audience

Accepted Answer

Highly discrepant messages are less likely to be persuasive to an audience that is deeply involved in the issue because such an audience likely has strong pre-existing opinions or beliefs, making them resistant to messages that greatly differ from their views.

Question 16

If you are a credible authority and your audience isn't much concerned with your issue, you ought to

Accepted Answer

The answer of If you are a credible authority and...

Question 17

According to the text, health warnings on cigarette ads are effective because they

Accepted Answer

The text clearly mentions that health warnings on cigarette ads are effective because they include graphic labels depicting the hazards of smoking.

Question 18

Nazi propaganda was effective because it

Accepted Answer

Nazi propaganda was effective because it was vivid, used emotional and fear-arousing appeals, and gave specific instructions on how to deal with the "Jewish threat." The combination of these factors created a powerful message that appealed to the fears and prejudices of many Germans, leading them to support the Nazi regime and its policies.

Question 19

A group of concerned students who drive to school each day came to a meeting about the possibility of more parking restrictions on campus. As a representative of the university administration in favour of the restrictions, you ought to

Accepted Answer

As a representative of the University administration, it is important to present both sides of the issue in a fair and unbiased manner. This allows the concerned students to fully understand the reasoning behind the proposed parking restrictions and weigh the pros and cons before coming to a decision. It also shows that the University administration is open to feedback and discussion on the issue.

Question 20

You have been asked to design an advertising campaign urging people to use protection when engaging in sexual activity. To be most effective, your message should arouse

Accepted Answer

The answer of You have been asked to design an...

Quiz 5: Persuasion