Every time Beth buys a book at Chapters, she presents her Chapters card, and the sales associate enters her purchase in a database. When she has purchased five books at regular price, she is sent a coupon for a free book to be picked out on her next visit to the store. This is an example of a:
A) bonus program
B) loyalty program
C) subsidized program
D) customer rewards contest
Correct Answer:
Verified
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