is the path we take when we're settled on our product mix and we think there are more segment opportunities to target.
A) Product development
B) Market penetration
C) Market development
D) Diversification

Question

Quizplus · Accepted Answer

Market development is the path taken when a company is settled on its product mix and wants to target new segments. This involves finding new markets for the existing product or modifying the product to meet the needs of new segments. Product development is the path taken when a company wants to introduce new products or modify existing products. Market penetration is the path taken when a company wants to increase its market share in existing markets. Diversification is the path taken when a company wants to enter new markets with new products. Therefore, C is the best choice for the given scenario.

Is the Path We Take When We're Settled on Our