Lucas is a field sales representative for Pioneer Seeds and makes sure he has ball caps, umbrellas, and t-shirts with the Pioneer brand logo in his car. He likes to present one of these items to his customers and they appreciate having an item with the Pioneer brand symbol. Lucas believes its important to provide a small token of his appreciation to his customers. What type of sales promotion activity is Lucas using?

Question

Quizplus · Accepted Answer

Lucas is using specialty advertising, which involves giving away merchandise with the company's name, logo, or message to promote the brand. This method helps in keeping the brand in front of customers.

Lucas Is a Field Sales Representative for Pioneer Seeds and Makes