Parker went to the eye doctor and received a new prescription since there had been some change in his vision since the previous year. Parker ordered a 6-month supply of contacts with his new prescription and received an offer from Alcon, the manufacturer to receive up to $200 for purchasing the new contacts. Parker simply needs to complete a form, attach a copy of the receipt, and proof of purchase from one of the contact boxes. Alcon is using _______ as a sales promotion.

Question

Quizplus · Accepted Answer

Alcon is using a rebate as a sales promotion, which involves offering a return of a portion of the purchase price by submitting proof of purchase.

Parker Went to the Eye Doctor and Received a New