Robbie is a purchasing agent for a large corporation, and he's just sent out a request for proposals from five different software developers, asking them to bid on a new project. Samantha, an account manager for one of the software developers, calls Robbie and asks to meet with him to clarify the specifications of the project. In which stage of the organizational buying process are they?

Question

Quizplus · Accepted Answer

Samantha's request to meet for clarification on project specifications indicates that they are in the stage of defining the characteristics of the needed product. This step follows recognizing the need for a project and involves detailing what the project should accomplish, which is essential before evaluating proposals and selecting suppliers.

Robbie Is a Purchasing Agent for a Large Corporation, and He's