You own a public relations firm in Sacramento, California. Several months ago, the campaign manager for one of California's senators hired your company to handle PR for the upcoming re-election campaign, and you've been working with the campaign team continuously ever since. This morning you received an email from the campaign manager, saying she'd like to schedule a meeting. In the context of the typical organizational buying process, what would you anticipate discussing in this meeting?

Question

Quizplus · Accepted Answer

Given the ongoing working relationship and the timing (several months into the campaign), the meeting is likely to focus on evaluating the performance of your PR firm so far, rather than discussing initial qualifications, fees, or future needs beyond the current campaign.

You Own a Public Relations Firm in Sacramento, California