Which of the following rules is listed as one of the text's twelve keys to successful closing?
A) Summarize benefits as related to the buyer's needs.
B) Assume all purchases are new task buying situations.
C) Once the order is made, start relationship building.
D) Don't be overly optimistic prior to a sales presentation.
E) Don't modify a presentation to a prospect's personality.

Question

Quizplus · Accepted Answer

Summarizing benefits as related to the buyer's needs is a key strategy in closing sales. It involves tailoring the presentation of the product or service's benefits to match the specific needs and interests of the buyer, thereby making the offer more appealing and increasing the likelihood of a successful close. This approach emphasizes the importance of understanding the buyer's needs and effectively communicating how the product or service can meet those needs.

Which of the Following Rules Is Listed as One of the Text's