When Margot called the toll-free number to order one dozen water lilies from Van Ness Water Gardens, the firm was using
A) interactive marketing.
B) multichannel selling.
C) inbound telemarketing.
D) outbound telemarketing.
E) social networking.

Question

Quizplus · Accepted Answer

Inbound telemarketing refers to handling incoming calls from customers, such as when Margot called to place an order.

When Margot Called the Toll-Free Number to Order One Dozen