The use of toll-free telephone numbers that customers call to obtain information about products and make purchases is referred to as
A) inbound telemarketing.
B) outbound telemarketing.
C) outbound videoconferencing.
D) interactive marketing.
E) multichannel selling.

Question

Quizplus · Accepted Answer

Inbound telemarketing involves customers calling a company to inquire about products or make purchases, typically using toll-free numbers.

The Use of Toll-Free Telephone Numbers That Customers Call to Obtain