When Diego called the toll-free number to order two children's books from the Usborne catalog, the firm was using
A) social networking.
B) interactive marketing.
C) multichannel selling.
D) inbound telemarketing.
E) outbound telemarketing.

Question

Quizplus · Accepted Answer

Inbound telemarketing refers to handling incoming calls from customers, such as when Diego called to place an order.

When Diego Called the Toll-Free Number to Order Two Children's